Who made this
The authors
The Pricing Excellence Blueprint is the work of a behavioural economist and a
professor of marketing, who study how buyers value what they buy and how firms
capture that value.
Dr. Anouar El Haji
Behavioural economist
Anouar holds a PhD in Marketing from the Amsterdam Business School at the
University of Amsterdam, where he remains affiliated as a visiting researcher.
As a “pricing doctor” he links academic research on pricing and
willingness-to-pay to commercial practice, and he is a sought-after media
expert on consumer behaviour.
University of Amsterdam profile →
Prof. Nikolaos Tzokas, Ph.D.
Professor of Marketing — Prince Mohammed Bin Salman College of Business & Entrepreneurship (MBSC)
Works on value co-creation through new product and service development,
services marketing, relationship marketing and knowledge management, with
publications in leading academic journals.
MBSC faculty profile →