Pricing Excellence Blueprint

B2B · 18 questions · about 5 minutes

A pricing model is worth what your sales team does when a deal wobbles.

The Pricing Excellence Blueprint breaks a B2B pricing model into nine cells within three layers. Each cell is integral to the model, and disruption at one level may affect the integrity of the full model.

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The blueprint

Nine cells in three layers: the value context you price into, the model you design on top of it, and what survives once that model meets a live deal.

The authors

Built by Dr. Anouar El Haji (behavioural economist, RevFixr) and Prof. Nikolaos Tzokas (MBSC).